Prince Harry must ‘quietly’ go about charity work to salvage popularity and The Invictus games are crucial, PR pro says
Prince Harry’s reputation can be revived by how he undertakes his charitable work, a PR expert has said.
The Invictus Games, founded by the Duke of Sussex will be underway in Düsseldorf, Germany on September 9.
The foundation helps support veterans who are physically and or mentally ill and the games is a unique international sporting event for these soldiers.
However, following the 38-year-old’s bombshell exit from the British Royal Family and the subsequent revelations in his book, documentary, and Oprah Winfrey interview, his reputation and popularity took a hit.
PR expert Edward Coram-James from Go Up spoke exclusively to The U.S. Sun about how the Invictus Games can help his image.
Coram-James noted: “Before he saw his popularity tumble as a result of what South Park dubbed his ‘worldwide privacy tour’, Prince Harry’s popularity was sky high.
“And it was largely gained due to his ongoing work on the Invictus games.”
“For years, he had committed considerable time, effort and energy to chipping away at the old block, often without fuss or fanfare.
“Again, what we saw on camera and read about in the press was the tip of the iceberg. Most of his work went completely unnoticed. We only saw the results.”
“Just because he didn’t make a big deal about it, didn’t mean it wasn’t noticed.
“In fact, what was noticed was the very fact that he wasn’t making a big deal about it. It looked sincere because it was sincere. And the public often rewards sincerity.”
He added: “This is why the Invictus games will play such a key role in his image rehabilitation.
“If he wants to regain his popularity, he needs to go back to doing what he used to do best: quietly and consistently working hard for a good cause that he’s passionate about.”